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Marketing Director

Work Experience

Jan ’97 to Feb ’01 Sales & Marketing Director Bussmann Division Cooper UK Ltd

Responsible for devising and implementing commercial strategy of Europe division. £45M T/O subsidiary of US Multinational – electrical/ electronic products – OEM, distributor, end user, automotive and telecom markets in UK, Europe, Africa & Middle East.

Achievements:
· Grew business year on year to achieve corporate growth objectives
· Devised and implemented strategy for entry into new business areas of Automotive and power products in Continental Europe
· Increased business in Middle East and Africa markets to achieve 30% YOY growth by creating dedicated team responsible for all functions.
· Set up commercial operation in UAE to handle business in region. Achieved 20% increase in business in first year of operation.
· Member of 3-man board team responsible for implementation of business excellence programme (SOP) Achieved improvements in service to world-class levels.
· Headed up cross functional electronic strategy team responsible for delivering major growth in revenue and earnings

1989 to Dec ’96 with Hanson Plc:

Promotion to:
Sept ’95 to Dec ’96 Sales & Marketing Director Marbo Ltd/ Marbo SA

Formulated strategy to integrate £20M French acquisition into £26M global power-cord business and grow major OEM customer base. Brown/ white goods and computer equipment OEM markets in UK, Europe and Asia Pacific.

Achievements:
· Structured, hired and developed commercial team in UK/ France and Asia Pacific locations, responsible for growing business to payback £11M acquisition cost.
· Set up commercial operation in France to handle £20M sales
· Set up commercial operation in Malaysia to achieve £1M sales in first year.
· Built 3rd party customer base including Tefal, Aiwa and Sony
· Relocated and centralised sales admin functions at new UK HQ

Promotion to:
Feb ’94 to Sept ’95 Sales & Marketing Director Volex Accessories/Marbo Ltd

Responsible for building & implementing strategy to grow £32M business in electrical equipment - distributor, retail and OEM markets in UK, Middle East, Africa and Asia Pacific.

Achievements:
· Built and developed team to grow business in distributor, retail, OEM and export markets
· Managed dual brand strategy tackling premium and budget price market sectors.
· Successfully rolled out new product and brand introduction to achieve £2M sales in 2 years
· Managed integration of “Traveller” products acquisition into mainstream business, handling pricing, logistics, publicity and new product development.
· Revised route to market strategy to deliver improved service to major accounts

Education

Professional/ Education/ Training
-MCIM Member Chartered Institute of Marketing
-BA (Hons) European
Business Nottingham Trent University 1981 – ‘85
-3 “A” Levels, 9 “O” Levels – John Port School Etwall, Derby 1973 – ‘81
-Corporate Strategy Nottingham Trent University 2000
-Success through Staff Development Strategic Improvements Ltd 2000

Skills

Overview:
A graduate Marketing and Sales professional with 7 years board level experience with blue chip multinationals Hanson Plc and Cooper Industries. Strong strategic and implementation experience in the electrical, electronics, automotive and telecomm industries in UK and internationally. Extensive dealings with blue chip corporates including ABB, Siemens, Philips, B&Q, VW, BMW, Delphi, Ericsson. Fluent German and French – written & spoken.

Key Competencies:
*Development and implementation of marketing, sales & commercial strategy
* All areas of marketing mix including
o NPD & introduction
o Brand management & positioning
o Marcoms
o ecommerce strategy & implementation
o Pricing and distribution strategies
o CRM
o Business & market analysis
o Profit & cost budget management

* Change management, restructuring and integration(particularly post acquisition)
* Market entry and business building – UK & international

Personal Strengths:
Teambuilding & development, leadership and people management. Strong interpersonal & influencing skills. Driven, charismatic, enthusiastic and gets things done. Integrity & professionalism, loyalty, strong general business knowledge and financial acumen.

Languages

German and French - fluent written and spoken

Other

PERSONAL
Married - Excellent Health

HOBBIES/ INTERESTS
Golf/ Keeping fit

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