Find similar resumes
Marketing Manager New Business Manager
Work ExperienceEntrepreneur and strategy consultant in the field of database marketing, big data, online marketing, interactive communications, CRM, Loyalty and direct marketing.
More than 25 years of experience in more than 25 branches for more than 250 clients. Focus on business development, and customer acquisition/retention.
Managing Partner and 50% shareholder Cardatapool.com October 2014 – Present (8 months) Utrecht Area, Netherlands
Cardatapool.com is officially launched in January 2015 and provides qualitative data and leads for customer acquisition and -retention purposes in the automotive industry and other industries.
Cardatapool offers postal addresses in combination with vehicle specifications, socio-demographic and other relevant target group information, for optimal conversion. A total of over 6 million addresses with more than 1.000 characteristics is available.
Managing Partner SwishPoints and 50% shareholder – October 2011- Present (3 years 7 months)Utrecht Area, Netherlands
SwishPoints is a Loyalty Payments Provider and helps companies to cooperate with partner companies in the field of marketing.
SwishPoints delivers the SwishPoints Self Service Terminals for customer retention and customer acquisition programmes. The SST's are approachable with plastic cards/loyalty cards, via special apps, developed by SwishPoints and directly through touch screens. On the SST's there are many features available, such as payments with loyalty points or discount codes, narrow casting, sampling, product promos, relevant information, etc. SwishPoints has for all these functionalities partners available, who are interested in traffic and want to contribute to the placement of the SST’s on location.
Education1981-1987: Erasmus Universiteit Rotterdam
• Economics, Master degree
1975-1980: Kottenparkcollege , Enschede
• Atheneum, certificate
• Database Marketing
• Big Data
• Online Marketing
• Direct Marketing
• Database marketing
• Affiliate Marketing
• New Business Development
• Business Strategy
• Customer Acquisition
• Customer Loyalty
• Marketing Strategy
• Online Advertising