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Sales & Marketing consultant at director's level

Sales & Marketing consultant at director's level

Work Experience

2007 – present Interim Sales & Marketing Consultant

Assignments:

09/2012 – 01/2015 Mercedes-Benz Nederland B.V.
• Reporting to the Managing Director Mercedes-Benz Cars
• Sales & Marketing adviser to the CEO of Mercedes-Benz Nederland B.V.
• Directly managing the Product Marketing Department, MT member
• Responsible for the Sales & Marketing Strategy development and implementation for 2013-2015
• Managing the marketing mix of all products, including achievement of sales objectives and P&L responsibility
• Development and implementation of the annual Business Plan, Quarterly Sales & Marketing Plan, Monthly Sales Action plans
• Development of Go to Market strategies and implementation plans for new products
• Development and implementation of pricing, sales channel margin structures, sales incentives programs, product & sales training
• Development online sales channel
• Responsible for the tactical life cycle discount budget in excess of €15 million

10/2010 – 03/2012 Mercedes-Benz Nederland B.V.
• Re-structuring and managing the product marketing department.
• Development and implementation of re-engineered product marketing processes resulting in increased efficiency and effectiveness
• Reviewed and optimized the overall product/price positioning in the Netherlands
• Development of consistent and standardized sales & marketing strategy frameworks in line with the approach of the frameworks used by Daimler AG
• Development of optimized processes for production volume planning, ordering, distribution and stock management

04/2009 – 03/2010 P4E Sustainability Foundation (Harderwijk, Washington)
• Developed and implemented blueprint International Go to Market Strategy tailored to stakeholders in Europe and US with a focus on online marketing
• Redesigned corporate website with an international look & feel.
• Developed online platform enabling stakeholders to connect and take joint action.

03/2007 – 02/2009 Say Cheese International B.V.
• Re-positioned the marketing proposition of this event agency, unifying events and online marketing from a strategic marketing communications approach.
• Developed and implemented a Go to Market strategy for an international expansion starting in the United Kingdom.
• Established a local Joint Venture (Say Cheese UK Ltd) taking into account all processes involved in setting up a new company which includes amongst others partner search, finance & accounting, legal, international tax issues, sales & marketing.
• Developed and implemented all local business processes.
• International new Business Development

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2000 – 2007 Head of Marketing Communications at Renault Nederland N.V.
Responsibilites:
• Development and implementation of the marketing communication strategy of Renault in the Netherlands based on international marketing strategy and guidelines which includes national advertising, dealer advertising, online marketing and live events.
• Responsibility of a marketing communication budget in excess of €20 million.
• Restructured and optimised internal financial and purchasing processes resulting in savings of €2 million.
• Development of integrated interactive marketing communication campaigns based on contact strategies for each product, consumer insights and customer journeys
• Loyalty marketing and CRM resulting in increased retention
• Support Sales and dealer network through impactful, efficient and effective sales promotion campaigns.

1998 – 2000 European Account Director at Maritz Europa, Amsterdam office
Responsibilities:
• Responsible for Marketing Services for Pan-European automotive clients
• Sales and coordination of clients new product introduction projects to distribution networks.
• Support clients in implementation of Brand re-positioning in the area of internal. communication, i.e. staff, dealer conferences, exhibitions.
• Contributed to organisation on behalf of clients to Birmingham Motorshow, Rai Motorshow, Pan-European Dealer meetings

1995 – 1998 Brand Manager at Nissan Motor (GB) Ltd, London
Responsibilities:
• Responsible for full marketing mix for Nissan Primera in the UK (product, pricing, promotion, distribution).
• Development of local product/price strategy and implementation in distribution network.
• Development of communication briefs in co-operation with Advertising Manager.
• Development of sales promotion programmes and dealer support activities.

1992 – 1995 Assistant Regional Sales Manager UK at Nissan Europe N.V.
Responsibilities:
• European coordination and support for Nissan Motor (GB) Ltd.
• Daily sales and marketing contact window.
• Coordination of annual business plan with Nissan Motor (GB) Ltd management team.
• Sales planning & monitoring, Production planning process and stock management for the UK.
• Member of Nissan European Reorganisation Taskforce

1990 – 1992 Product Marketing Manager at Ricoh Europe B.V.
Responsibilities:
• Responsible for two product groups i.e. 7 products.
• Preparing and adjusting Ricoh products for Europe including specifications, pricing and promotion materials.
• Responsible for gathering European market information and intelligence.

Education

Bachelor Business Engineering & Marketing

Skills

• Highly developed international business experience in B2B and B2C automotive environments.
• Specialist in Sales & Marketing Management, Business Planning, Product Management, Integrated Marketing Communication, Brand Strategy
• Confident, dedicated worker, flexible to perform in both multi-nationals Headquarters and National Sales Offices
• Very analytical, process driven and able to improve company efficiency. Professional attitude with a strong sense of commitment towards success.
• Motivator and coach, able to influence all levels in an organisation, including C-level
• Very sound knowledge of all business processes, able to level with all functional departments.
• Creative, innovative and strategic mind with attention to details and a good sense of humor who is not afraid to step outside existing boundaries



Languages

Dutch
English
German

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