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Werkervaring interimmanagerA Digital Transformation Coordinator with 12 years of experience in IT innovation, 10 years of experience in presenting and implementing digital transformation strategies for multiple international Fortune 100 companies.
Collaborating with multiple international internal and external stakeholders.
• Developing and optimizing data driven and automated digital journeys in a omni-channel environment to drive brand consideration, engagement and loyalty.
• Optimizing content related traffic channels SEO, SEA and Social Media.
• Using A/B and multivariate testing to continuously improve the user journey across digital platforms.
• Managing and optimizing the CRM-program, personalization and marketing automation software.
• Analyze and report on key performance data.
• measurement and tracking within analytics for through definition of goals, tracking events, and conversion triggers
10 years of content, project and event management, mobile office and end to end digital roadmaps. Content management; designing, approval, prescheduled posts, resources, audio development.
CMS, Google analytics, personalization and marketing automation, familiar with agile way of working and SCRUM methods and creating Mobile app development for events with Event mobi.
Brand Journalism; communicating brand value to stakeholders: Blogs, TEDX TV, Surveys, Webcasts, Mobile apps, SharePoint and social media. Content alignment with the overall strategy of the company.
Satisfied stakeholders: WET design, FRIEZE London arts festival, Monaco Classic Sail week, Veritamo, NEO yachting, Miljonet, DAMAC, Circle of Beautiful people, CBF Elite aircraft, Shell International, Legal, The Guilderberg, FLAG, AEGON, Rabobank International, Atos Euronext & Brunel.
At the Rabobank I was nominated as upcoming talent, at Shell International I have been rewarded several times for my work, coordinating over 100 events for the Shell Woman’s Network, coordinating over 100 mentoring circles, Raising the Shell African Network, coordinating and designing the SharePoint platform for Shell Real Estate and all staff functions and for my Shell Lean Green Belt project.
I’m a detailed orientates, result driven, excited, independent team player, connecting product and demand, always thinking of creative solutions to increase website usability and to drive a customer to my brand/ product. Great project management is key to success.
Opleiding interimmanagerHBO Directie Management
Lean Grean belt Shell