Flex Manager
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General Manager

General Manager

Work Experience

IMI-Cornelius , European Headquarters (08/2005 - 06/2007)Tienen, Vlaams BrabantDirector of Business DevelopmentIMI-Cornelius ($530m sales), strategic Head-Offices for continental Europe based in Tienen, Belgium. Part of IMI-plc ($2.990m in sales), a leading U.K. based engineering company specialising in hydraulics and fluid control, listed on the London Stock Exchange. International Food & Beverage customers include Coca-Cola, Pepsi-Cola, McDonald's, Yum!, InBev, Coors, Heineken, etc., with whom relationships at an interdependent strategic level are maintained.Last Position: Director of Business Development, EMEA region. Leading the 'Development Account Team' consisting of 15 Sales- and Marketing Managers located in the different offices in the region. Member of the Management Team, responsible for Development Accounts such as Douwe Egberts, Nestle, Danone, Unilever, etc., providing structure, vision and direction. Identifying and converting development opportunities, writing the strategic marketing plans and building the principal relationships.Key Achievements: Ø Strategic Marketing Plan for those selling to consumer in high volumes in the beverage industry. Ø Defined / implemented Juice Strategy in conjunction with Douwe-Egberts. Ø Worked out a totally new route-to-market, as well as an action-plan for its execution.
IMI-Cornelius, European Headquarters (07/2000 - 08/2005)Tienen, Vlaams BrabantAccount Director Coca-Cola Team EMEAWrite the annual Strategic Marketing- and Sales Plan, and lead the Coca-Cola 16 Channel Account Managers in the various Cornelius offices to execute its goals and objectives. Responsible for $ 41m in sales. Building and maintaining key strategic relationships with key Coca-Cola procurement, innovation, marketing- and brand management at Coca-Cola corporate offices in Brussels, as well as with the different bottlers in EMEA region. Initiate and coordinate innovation and development activities and P&L responsible.Key Achievements: Ø Increased market-share at Coca-Cola by successfully rolling-out Coca-Cola exclusive product-ranges (such as the 'Apexx' soda-circuit range), to European bottlers, by agreeing on a common specification and setting-up and executing an aggressive Marketing- and Sales Plan. Ø Introduction and roll-out of a new beverage category for Europe, namely 'Frozen Carbonated Beverages' at Corporate Coca-Cola and Coca-Cola Enterprises. Ø Integration of country-specific spare parts offering into one pan-European fully integrated spare parts concept for Coca-Cola bottlers.
Friesland Coberco Dairy Foods, Friesland Madibic Foodservice (06/1991 - 07/2000)NetherlandsExport Sales ManagerResponsible for generating and optimisation of distribution / turnover in European markets through push/pull method. Followed by setting-up and General Management of local Foodservice organisations.Key Achievements: Ø Introduction and growth of the 'Friso' Brand (ice-cream, créme-patissiere, etc) in the United Kingdom. Ø Growing and managing in Europe of the 'Jubilee Hot Chocolate' concept (unit, ingredient and promotional support), a joint-venture with U.S. based Food Producers Int. (part of ConAgra Group)
Ekro B.V. Veal Export (06/1988 - 06/1991)Apeldoorn, Gelderland NetherlandsExport Sales ManagerResponsibilities: Sale of whole calves, as well as different cuts, in a 'day-trade' environment (fresh produce) to European and Middle Eastern retailers and agents. Planning of the production process.Key Achievements: Ø Increased profitability by restructuring and revitalising the offal segment. Ø Expanded and improved the European agency-network.
Standard Bank of South-Africa (06/1985 - 06/1988)Johannesburg, South AfricaForeign-Exchange DealerResponsibilities: Profitability in Dollar / Rand trade.
Nederlandse Middenstandsbank, Head Office and Regional Offices (06/1981 - 06/1985)Amsterdam, NetherlandsManagement TraineeGeneral Banking, Group Marketing, Credit and Foreign-Exchange
Fokker B.V. Aircraft Factory (06/1978 - 06/1981)Schiphol, NetherlandsCredit-control officer
Education
Greylands Business School - Isle of Wight, U.K. (1977 - 1978)Diploma - Economics and Commerce· 2-year Business Course · Outward Bound School - Schotland · International Financial Management - Damelin Institute · Strategic Account Management · Needs Creation · Leadership - Linkage International
Certifications
Banking (1988)
Languages
Dutch (Fluent) English (Fluent) FrenchGerman
International Experience
South Africa
Geographic Preference
BelgiumAll States or ProvincesNetherlandsAll States or Provinces


Education

Greylands Business School - U.K.

Skills

Pragmatic strategic thinker and relationship builder in business-to-business, with a strong commitment to goals and a proven succesful international track record, is seeking a challenging general management position in a marketing- and sales environment.

Languages

Nederlands - Mothertongue
Engels - fluent
French - average
German - Average

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