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Marketing/Brand Manager

Work Experience

12/09 – today Freelance marketeer
• Analyze market data (Nielsen, IMS, etc)
•Develop & implement business & marketing plans
• Develop & review promotional material
• Organize seminars & customer events
• Coordinate market research
• Lead & contribute to international projects
• Drive integration after company acquisition
• Lead international distributors in regard to marketing strategy and implementation
• References:
o Align Technology (Orthodontia)
o Mead Johnson (Medical Nutrition)
o ECEAT (Tourism)

Nutricia Advanced Medical Nutrition, Zoetermeer
Subsidiary of Danone, specialized in clinical nutrition

01/09 – 11/09 Business Unit Manager Metabolics Netherlands
• Responsible for the local sales and marketing organisation of the metabolic business unit (4 direct reports) with annual sales of € 4.700.000
• Develop local strategy based on global category strategy
• Build and maintain relationship to key opinion leaders
• Organize and contribute to relevant commissions and advisory boards

 
Mead Johnson Nutritionals, Woerden, Netherlands
Subsidiary of pharmaceutical company Bristol-Myers Squibb
Company specialized in infant formula, 2.0 US $ sales

07/07 – 12/08 Business Unit Manager Netherlands (after re-organization Belgium and Netherlands belong to different areas within Europe)
• Business responsibility for local sales and marketing organizations with US $ 6 million sales
• Manage the organizations of 8 employees (3 direct reports, 4 indirect reports)
• Align organizations behind the European vision/strategy
• Drive sales by business expansion in regard to product range and distribution
• Cooperate with finance/legal/logistic department of the legal entity (B-MS)
• Contribute to European brand team as area representative for UK/Scandinavia/Netherlands
• Contribute to growth plan team for a major European country

01/05 – 06/07 Business Unit Manager Benelux
• Business responsibility for local sales and marketing organizations in the Netherlands and Belgium with US $ 9.5 million sales
• Manage 2 organizations with 17 employees (5 direct reports, 12 indirect reports)
• Align organizations behind the European vision/strategy
• Identify synergies between 2 organizations and achieve cost savings
• Drive sales by business expansion in regard to product range and distribution
• Cooperate with finance/legal/logistic department of the legal entity (B-MS)

09/02 – 12/04 Marketing Manager The Netherlands
• Gain additional responsibility for finance and business issues
• Translate global and European strategies into local marketing plans
• Develop promotional materials in cooperation with agency
• Product training to medical representatives
• Represent local organization with key opinion leaders
• Participate in international project teams

01/01 – 08/02 Product Manager The Netherlands
• Define marketing plan based on European strategy and budget limitations
• Develop promotional materials in cooperation with agency
• Launch new product
• Product training to medical representatives
• Participate in international marketing projects

08/99 – 12/00 Junior Product Manager The Netherlands
• Support Business Unit Manager executing marketing plan and develop promotional materials
• Responsibility for mailing programme to medical profession
• Product training to medical representatives
• Collaborating with key opinion leaders (medical profession) on developing training programmes for health care professionals
• Replace medical representatives on an interim base
 
Carpa-Harpo bv, The Hague, Netherlands
Trade company specialized in promotional products

09/97 – 07/99 Sales employee for German speaking countries
• Identify and contact potential customers in Germany and Austria
• Purchase promotional products from Europe and Asia
• Develop quotations and execute delivery
• Develop promotional leaflets together with advertising agency

Mapa GmbH, Zeven, Germany
Company specialized in baby products (teats, soothers, bottles, toys), market leader in Germany

04/93 – 04/97 Junior Product Manager Germany
• Temporary sales representatives (drugstores, food stores, specialized baby shops)
• Product management responsibility for infants’ toys and breast feeding products
• Initiate improvement in product- and packaging design
• Collaborate with suppliers and manufacturers in Germany and abroad
• Analyse market research data (Nielsen)
• Develop marketing plans
• Initiate communication and promotional activities
• Give product related trainings to account managers

Education

2011 – 2012: Post-bachelor Digital Marketing, Beeckestijn Business School

2005: Training French as foreign language, Regina Coelie Institute, The Netherlands

2003: Marketing Communication for medical devices, HMS, The Netherlands

1998: Diploma in Dutch as second language (Staatsexamen), The Netherlands

1987 - 1993: Master of Business (marketing, economics), University of Passau, Germany

Skills

Marketeer with experience in general management and with solid financial understanding is offering freelance strategic and operational marketing support. More than 10 years of experience in medical (especially medical nutrition) and FMCG marketing. Strong analytical capability, well-structured and reliable on timelines and results. Suitable for international projects due to outstanding knowledge of foreign languages (Dutch, German as native language, English and French). Registered digital marketeer.

Languages

German (native language), Dutch (perfect), English (fluent), French (conversational)

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