Flex Manager
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Manager Marketing & Sales

Manager Marketing & Sales

Work Experience

2008 -> Business Consultancy B.V. (co-founder & shareholder)
Core business: consultancy with focus on improving efficiency and effectiveness of commercial business processes, with special attention towards distribution/sales, retention and online activities. Consultancy B.V. can offer a full solution approach: from creating a method/plan of working to proven execution. This approach is applicable for telecom-, energy- and finance businesses

Position: General Manager/Director
responsible for managing daily business of Business Consultancy
responsible for commercial acquisition and relationship management
available for assignments and interim consultancy

10-2008 -> Current position: Marketing Management Ziggo (Headquarters Utrecht)
consultancy in (re-)structuring the organization of Marketing Management
consultancy/responsible for internal and commercial introduction & branding of the new service ‘Interactieve Televisie’ (Interactive Television/Video-on-Demand)
consultancy internal commercial processes: from plan tot execution & evaluation


2005 - 2008 KPN N.V. (Division Fixed, Consumer)
Position: Manager Distribution Management, responsible for:
responsible for managing KPI’s: sales, saves, churn and accomp. risk of revenue loss
responsible for creating & operational execution of sales channel strategy, target-driven, including creating & managing incentive programs
responsible of creating a retention focus and environment in the Fixed Division, Consum. Dpt.
building a Customer Lifetime Management environment (i.c.w. McKinsey and VODW), steering of the retention project and process, cross-and upsell initiatives on telesales
responsible for leading up the channels (customer relations department/SNT, direct and indirect distribution channels) to execute the retention strategy & philosophy
responsible for retention marketing plan and strategy (re- & pro-active), including execution
building up and management of team of retention marketers and channel managers (no existence of such an environment within Fixed Division KPN)
budget responsibility > € 85 M
overall management of > 12 direct reports, functional steering of 1.400+ agents


2004 Orange NL N.V.
Position: Manager Retention, responsible for:
responsible for managing KPI’s churn and ARPU (average revenue per user)
responsible of maintaining the customer base at high-value ARPU level, by generating (tailor-made) offers, considering contra-attacking the market level for renewals of contracts
(monthly) budget planning regarding retentions (saves) and required subscriber retentions costs (SRCs) for all retention channels
responsible for leading up the channels (customer relations department, Orange Retail b.v. and third party dealers) to execute the (periodical) retention strategy
responsible for retention marketing plan and strategy (re- & pro-active), including execution
budget responsibility > € 15 M
management of team of retention marketers and analysts

2003 Dutchtone N.V./Orange NL N.V.
Position: Manager Commercial Planning, responsible for:
budget planning (revenues, gross adds) of commercial department
periodic planning of subscriber acquisition costs for all sales channels
reporting of commercial-related financial KPI’s to managing board
managing commercial input for Operational Review Meetings of Orange International
analysis of commercial KPI’s, translation in e.g. scorecards
management of team of business analysts

2001-2002 Dutchtone N.V., The Hague
Position: Manager Business Analysis & Planning, Commercial Strategy & Support, responsible for:
budget planning (revenues, gross adds) of commercial department
reporting of commercial-related financial KPI’s to managing board
managing commercial input for Operational Review Meetings of Orange International
analysis of commercial KPI’s, translation in e.g. scorecards
creating and translating Commercial Outlook modeling, incl. scenarios
creating, advice and evaluation of business cases of commercial products, services & offers
responsible for analysis, advice and evaluation of pricing strategy
management of team of pricing- and business analysts

2000-2001 Dutchtone N.V., The Hague
Position: Senior Product Manager Voice, responsible for:
definition, development and proposition of new voice-related services, like Carrier Pre-Select and Voice Portal
project management of new voice services, regarding planning, testing and launch
further development and investigation of fix-mobile convergence
managing the co-operation on service-level with Casema
review and (ergonomic) modification of the Infotime Voice application, including promotion and communication

1999-2000 Galileo Management Consultants B.V., The Hague
Position : Branch Manager CATV and Senior Consultant, responsible for:
project, product and process management of Direct- and Indirect Access portfolio for the OT2000 project of Dutchtone N.V.
creation of a new business unit in the company: CATV and services, in order to increase the existing service portfolio in marketing-, technical- and sales orientation
contingency planning Y2K and research of millennium problems regarding processes for Lucent Technologies
setting up a business model for loyalty program for Ben


1998-1999 Intertec Euregio B.V., Geleen
Position: Senior Business Consultant, responsible for:
commercial positioning of telecommunication services and products for CATV, fixed- and mobile telecoms
business planning and project management for broadband internet start-ups like @Home Benelux B.V. and Communikabel N.V. (= subsidiary of Nutsbedrijf Haarlemmermeer)
creation, co-ordination and implementation of leased lines, based on CATV-and fiberglass techniques for Communikabel N.V.

1996-1998 EnerTel N.V., Rotterdam
Position: Marketing Analyst, responsible for:
forecast- and capacity strategy
pricing/tariff strategy
competition (incl. products, services and pricing)- and product implementation analysis
support (analysis and financial) to sales department regarding bids

1995-1996 FaGro Consultancy, Geleen
Position: Financial Consultant, responsible for:
tactical and strategic analysis of telecom and CATV business, regarding capacity planning, competition and products
financial and administrative consultancy and controlling of telecom- and CATV-related organizations (EnerTel N.V., Intercai B.V.), incl. month and annual reporting
consultancy and guidance of bid management regarding CATV-networks which were planned to be sold to commercial organizations (UPC, Palet Kabelcom B.V.)


Education

2007 Assessment LTP Eindhoven
2006 Leadership Development Program (LDP): Hay-Group
2003 Management development program: Inspire, Krauthammer, Noordwijk
2002 Training Advice Abilities (Adviesvaardigheden), De Baak, Noordwijk
1999 Course Persoongericht Projecten Leiden (PPL), van Harte & Lingsma, Leiden.
1998 Course Telecommunication en Telecom Techniques, HTO, Hogeschool Den Haag
1995 University of Limburg, Maastricht, Masters of Business Administration in Economics,
field of study: Business Economics and Marketing & Management
1986 Secondary (Grammar) school, Kerkrade
1984 Highschool for General Education, Kerkrade


Languages

Nederlands, Engels & Duits goed
Frans redelijk

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