Flex Manager
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International Marketing Manager

International Marketing Manager

Work Experience

Spring (JV – TPG, Royal Mail, Singapore Post)
Brussels, BE
Senior Business Development Manager – International Mail Feb. ‘02-Present
-Responsible for strategic analysis and recommendations on a corporate and project level.
-Manage strategic initiatives and projects from inception through launch.
-Develop detailed implementation plans, including marketing, communications, training.
-Implement and manage Business Development Web Site.
-Budget responsibilities on all projects.
Outcome: Essential to Spring’s mission of “Reshaping Global Mail.”

Bosch - S-B Power Tool Company
Chicago, IL
Marketing Project Manager
Feb. ‘01-Feb. ‘02
-Led a variety of cross-functional teams with primary responsibility to introduce new products worldwide.
-Led implementation of new Skil universal case that will be introduced in 2002, a cost reduction of $1.5 million.
-Responsible for the first Skil cordless Chinese buy-out, including planning, logistics, and vendor relationship.
-Analyzed financial impact of new products on company P&L, all products introduced show positive BE.
-Worked with market research department on cordless research, OPP market research and case research.
Outcome: Introduction of new Skil case for all SBPT with large cost savings; Led the way for Skil OPP Chinese buy-outs.

Abbott Laboratories – TAP Pharmaceuticals, Inc.
Chicago, IL
Market Research Analyst
Mar.‘00-Feb ’01
-Worked with product management to build comprehensive new Prevacid (anti-ulcer) marketing campaign.
-Managed all vendor relationships for Prevacid ($3 billion sales) primary and secondary research.
-Analyzed all market research data and disseminated information to senior management.
-Led effort to build “real time,” analysis of marketing program effectiveness based on sales force data.
-Worked with agency to build web based marketing for Prevacid.
Outcome: Introduction of new sales campaign; Initiated new and more effective analysis of all market research data.


Magna Medical Systems, Inc.
Miami, FL
Marketing Coordinator
Oct. ‘99-Jan ’00
-Managed marketing activity including; advertising, trade fairs, web site, sales support.
-Planned overall market strategy including, market research, promotions, product branding.
-Responsible for competitive analysis and identification of industry trends.
-Oversaw all advertisement and brochure, creative and copy for medical equipment.
Outcome: Branding of company and medical equipment products, developed business strategy for company.

Johnson & Johnson – Thunderbird Marketing Consulting Workshop
Lima, Peru
Marketing Consultant
Jan. ‘99-June ’99
-Developed comprehensive marketing strategy for vascular access product line.
-Designed financial model to substantiate marketing strategy for Peru subsidiary.
-Participated in business development process to identify new market opportunities.
-Planned and budgeted promotional plan including, advertising, public relations, and customer training.
Outcome: Developed long-term branding for Johnson & Johnson name in Peru. J&J used marketing strategy to begin introduction of new product. J&J signed Thunderbird on for 6 new projects.

Merck & Co., Inc. – Graduate Associate Program with Thunderbird
Whitehouse Station, NJ
New Product Planning Graduate Associate
Jan. ‘98-July ‘98
-Developed strategic new product marketing plan for antibiotic.
-Created analytical market reports in therapeutic areas ranging from IBS to viral infections.
-Identified customer needs, industry trends, and competitive activities to develop marketing strategies.
Outcome: Antibiotic marketing plan was key in senior management’s decision to continue development. Analytic market reports used as basis for funding appropriation.

SmithKline Beecham
Phoenix, Arizona
Marketing Consultant
Aug. ‘97-Dec. ‘97
-Developed OTC product launch for China market entry.
-Designed promotional material, including print and point-of-purchase advertising and packaging.
-Profiled target customer for OTC product in China and planned market strategy accordingly.
Outcome: Marketing plan was presented to senior management.

Wexner Center for Pediatric Research
Columbus, Ohio
Manager, High Volume Recombinant Virology Laboratory Mar. ‘95-May ‘97
-Developed standard for HIV recombinant viral production.
-Trained and managed laboratory technicians.
-Analyzed and presented data for publication.
Outcome: Laboratory effectively produced high volume, pure recombinant virus.


Education

Thunderbird, The American Graduate School of International Management
Glendale, AZ
Master of Business Administration (3.6) Aug. ’99
Specialization: Global Marketing
Honors: Thunderbird Continuing Student Scholarship

University of Colorado
Boulder, CO
Bachelor of Molecular, Cellular and Developmental Biology (3.2)
Dec. ‘93
Honors: Hughes Undergraduate Research Fellowship


Skills

Project Management
Brand Management
Marketing Research

Languages

English
German
Dutch

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