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PR & Marketing Communications Director

Work Experience

Extensive experience with public relations, lobbying, marketing communication budget management within specific time frames.
Creation and execution of marketing communication plans.
Experience in working/acting in a pan-European network.
Employment history:

1982-1984: Publicarto NV, advertising aquisition & publishing house.
Responsabilities for sales and editorial content of magazines such as
System Mailing (Architects), Het Ingenieursblad (KVIV-Engineers Association) and Alumni Leuven

1984-1985: Creative Strategies, as independant PR consultant and co-founder, responsible for new business development. Clients such as Wang Computers, Texas Instruments, Siemens and Rendeck.
PR services towards press, public relations towards target audiences,
Co-management of agency

1985-1988: Communication, PR consultancy and part of ACE Holding (including ACE Advertising and the still existing Music Hall event organisers). Clients such as Texas Instruments, Santens, Mercedes Trucks, Rodier Fashion, ASG Insurance, Royale Belge Insurance a.o.
Integrated communication/marketing services for clients across the board, press services, event co-organizing and networking. Co-management of holding and general management of agency

1988-1991: PR Consultants, PR consultancy created after the selling of the ACE Holding to Interpublic Group of Companies (NYSE quoted) and integration into the LINTAS Group/Lintas Belgium.
Managing Director of symbiosis of existing PR agency within Lintas and Communication. Creation of Commsultants as management company. Clients (see ‘85-’88), in addition Lada Automobiles, British Beef, Lever, Unisoft, Software Partners, Bull Computers a.o.
General Management, new business development, internal group development, press and public affairs.

1991- to date: Benelux. After ending management contract with Lintas/IPG, reworking of from management company to full service PR, lobby & networking consultancy. Clients such as Jersey Tourism, Hoverspeed, Hilton Int., Saalbach-Hinterglemm, Cathay Pacific, Air Agencies, BATC, Citibank, Glaxo Wellcome, Republic of Palau, Worldspan, Oneworld a.o.
General Management, new PR business development, press and public affairs, lobby activities towards EU, institutions & programs,

Education

Education:

*Koninklijk Atheneum Tervuren 1969-1972, section Latin-Sciences
*Koninklijk Atheneum Etterbeek 1973-1976, section Latin-Sciences
Graduated with Distinction in 1976
*VUB (Free University Brussels), Press & Communication Sciences/ Journalism – 1977 –1981, two bachelor years, 1 master year

Skills

Professional qualifications:

*Skilled, multi-lingual negotiator and people/team manager/director
*Very knowledgeable in sectors such as press/media (Europe), airlines, tourism & tourism development, destination marketing & management, the European Union, the European Commission and its international institutions/programs a.o.
*Extensive network of contacts throughout the world in both the public and private sectors
*Excellent public speaker (Dutch, French, English)
*Traveled the world extensively, both in professional as well as private capacity (Europe, Middle East, Asia, Pacific, USA, Africa)
*Guest lecturer at VUB (Free University Brussels) for a year on
‘PR strategies in a changing world’
*Accredited consultant/expert to WTO (World Tourism Org.)
*Guest speaking engagements at WTO-Tourcom Post Tsunami
conferences
*Co-founder of Restore Tourism, a global initiative for restoring tourism reputations (disaster preparedness)
*Partner in ICN (International Communication Network)
*Computer skills (Mac & PC) such as OS X, Windows, Word, Excel,
Powerpoint, Entourage, Netscape, Explorer a.o.

Languages

*Language skills:
Speaking Reading Writing
Dutch Fluent Fluent Fluent
French Very Good Fluent Very Good
English Fluent Fluent Fluent
German Good Good Fair
Spanish Notions Notions Notions
Italian Notions Notions Notions

Other

Interests:

*Photography, film, books, music, travel, skiing, good food and wife & kids (not necessarily in that order)
*Hockey player (up to date)
*Hockey umpire (up to date in Elite Men- Belgian Hockey Federation)
*Hockey International ‘A’ List Umpire – 1987-2003 – 60 international *matches, 6 European Cup Tournaments, 2 Pre-Olympic Tournaments
*Golf –since 2 years – Hcp 21

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