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Media /Broadcast /iTV/Digital Services /EMEA

Work Experience

15 Nov 04 – 31 Jan 06
VICE PRESIDENT INTERNATIONAL SALES: ICTV International Ltd
Responsible for introducing ICTV Interactive TV software products and IP based iTV solutions internationally and developing business cases to deploy in new markets.
Successfully drove sales activities and secured significant market presence for ICTV.
Identified potential commercial partnerships and led subsequent negotiations.
Liaised with internal and external management teams to customise solutions.
Spearheaded commercial tender proposals with technology and content third parties.
Leveraged the products competitive advantages and won RFP’s in tough market conditions.
Led high-level negotiations with customers to develop proposals and contracts.
Sold and project managed the successful launch of PCCW’s live iTV services.
Attended major international broadcast conferences and trade shows.
Established strong working relationships with broadcasters, operators and content owners.
Generated extensive proposals in all markets for 2006 deployment.

Achievements:
Consistently achieved set sales targets and successfully led promotion of ICTV’s ground breaking Interactive TV solutions in EMEA and Asia markets.
Won major contract with PCCW’s world leading Now Broadband TV IPTV network.
Played a key role in positioning ICTV internationally as the leading Interactive TV platform.

Aug 03 – Nov 04
INTERACTIVE TV BUSINESS CONSULTANT: NDS Asia
Reappointed to re-establish NDS Interactive TV software solutions in the Asia region.
Identified key Interactive TV markets and services with all international broadcasters.
Handled effective account management of all Interactive TV business opportunities.
Liaised with partners, broadcasters and Pay TV operators on customised solutions.
Led sales for NDS’ new commercial Mobile TV solution from white paper to launch.
Developed content applications and new revenue generating services over Mobile.
Achieved first customer buy in for the Interactive TV Mobile solution in just 6 months.

Jan 2001 – Aug 2003
INDEPENDENT MEDIA CONTENT CONSULTANCY PROJECTS: eAid Media Ltd
Responsible for sales consultancy to a range of technology and content organisations and drove sales management and new business opportunities including;

iMagic Systems – Hong Kong and China
Developed a business plan for e-kiosk retail outlet interactive content services.
Successfully secured JV partnership with a major store chain for launch and distribution.

Elevision Ltd – Major Asia Cities
Developed a business plan for investors to launch broadband content TV in elevators.

Ecovision Ltd – Hong Kong
Developed a business plan for investors to launch new outdoor advertising services.
Secured LOI’s for commercial property network distribution and advertising investment.

Ossima Media – Hong Kong and China
Developed a TV advertising business plan in partnership with a department store chain.


Jan 2001 – May 2002
PRESIDENT SHELTER TV – COMMUNICATIONS ASIA NETWORK: eAid Media Ltd
Established a Hong Kong University of Science and Technology start-up company.
Formed a strategic partnership with the Communications Asia Broadcast Network.
Spearheaded development plans to launch a new broadcast iTV channel, Shelter TV.
Created and managed Interactive TV launch plans in line with operational objectives.
Project managed content development and all sales and marketing initiatives.
Developed and implemented strategic business plans to support launch and development.
Led negotiations with investors and charities to gain necessary development funding.
Won endorsement for Shelter TV from Baroness Caroline Cox, House of Lords in UK.

Aug 2000 – Nov 2000
INTERACTIVE TV CONSULTANT: NDS Asia Pacific
Responsible for iTV account management to support Star TV’s Hong Kong Pay TV launch.
Established and maintained effective working relationships across all Interactive accounts.
Reviewed the market and identified revenue opportunities with relevant third parties.
Played a key role in Interactive TV project planning and service development.
Developed implementation for EPG, email, stock market, banking and other applications.

Feb 1998 – Aug 2000
DIRECTOR, EXECUTIVE PRODUCER: Visual Solutions Ltd
Responsible for account and project management of full cycle TV production services.
Successfully marketed, concepted, produced and delivered corporate films and video projects for retail, events, advertising and e-marketing campaigns for global companies, third parties and advertising agencies outsourcing content production projects.

Feb 1997– Feb 1998
COUNTRY MANAGER: MagiNet Hong Kong Ltd
Line manager, responsible for marketing and operations, financials; budgeting and profit and loss reporting to US corporate HQ.
As a pay TV service provider to top hotels, created and delivered multi language VOD, EPG and interactive TV marketing services.
Grew revenue through the deployment of new iTV and Internet TV services.
Designed and wrote content for applications (help and instructional text, navigation etc)
Developed and built on sales through premier account and project management services.


Nov 1990 – Feb 1997
CEO: The Hong Kong Channel Ltd
Reporting to the Board, responsible for all financials; budgets, profit and loss, marketing and operations, of free to air narrowcast TV channel and hotel TV network distribution.
Responsible for commercially funding the business through distribution contracts and the production of compelling TV content to attract advertising and sponsorship investment.
For 7 consecutive years, sold, created, produced and delivered projects for new TV content, funded through commercial advertising and sponsorships.
Grew distribution to 88% of market and launched a new digital content system in 1995.
In 1996 initiated the sale of company to independent buyers.
Served as Sales Manager and General Manager and appointed CEO in1995.

Education

Hong Kong University of Science & Technology Executive Diploma Internet & E-Commerce

Certificate in Entrepreneurship for Management Executives

Certificate in Competing in a Digital Network Economy for Management Executives

Certificate in the Essence of E-Commerce for Management Executives

Skills

English

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