Flex Manager
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Interim management

Interim management

Work Experience

2010 – today:
Freelance/Interim management services.
Commercial training & coaching.

2004 – 2010: BAS Distribution (ICT Wholesale & Retail) – General Manager
Direct report to the shareholders.
In charge of the strategy & day to day general management of BAS Group’s activities on the BeLux market.
Annual revenues: € 25 million

Challenge: create, implement and lead an ICT wholesale & retail strategy resulting in growth whilst keeping bottom line result on target.

Some achievements:
• Managed a team of professionals from different disciplines: sales, contact center, marketing, HR, accounting & service.
• Acquisition & integration of a retail activity as starting point of a new strategic direction.
• Delivered 6 consecutive yearly financial statements with profit in an industry characterised by small profits, potential huge losses and frequent bankruptcies.
• Restructured the BeLux-team and implemented a turnaround strategy which led to renewed growth and continued profitability (2005 & 2008/2009).
• Implemented a solid online & offline channel sales strategy, customer acquisition & loyalty programs, strategic & cross departmental projects, … .

2002 – 2004: Telenet (Leading Internet Service Provider) - Product Marketing Director
Direct report to the Vice President Residential Markets.
In charge of the residential products and services portfolio (internet & telephony, including the portal).
Annual revenues: € 273 million

Challenge: create and implement a residential product & services strategy leading to customer acquisition, customer loyalty & revenue growth.

Some achievements:
• Managed a product group team of 10 telecom professionals.
• Realised a 500% increase of additional value added services revenue in 12 months time.
• Successful re-launch of a profitable residential telephony offer.
• Customer base growth of 32% in 2003.
• Major contributor to strategic & cross departmental projects/business plans such as VoIP, on demand services, hotspots, MVNO…

2001 – 2002: Wanadoo (Challenging Internet Service Provider) - Head of Residential Market
Direct report to the CEO.

Challenge: create from scratch a residential sales & marketing approach. Develop indirect and direct sales channels to meet growth objectives. Recruit and coach a Residential Market team.

Some achievements:
• Managed a dynamic team of 9 sales & marketing specialists.
• Realised a 67% increase of revenue generating customer base (120.000) in 12 months vs. a market growth of 31%.
• Expanded indirect sales channels from 150 to 650 retail outlets, implemented a coherent trade marketing approach and developed 4 strategic OEM partnerships.
• Implemented low cost DM, 0800 & web sales channels, leading to a share of 38% of total residential acquisitions.


1999 – 2001: Xerox - Production Colour Systems Business Manager
Direct report to the Marketing Director.

Challenge: launch and manage a new strategic business unit about digital, full colour production devices.

Some achievements:
• Trained & coached a team of 12 dedicated sales specialists.
• Implemented an appropriate B2B marketing strategy.
• Represented the product business unit in Xerox Belgium and represented Xerox Belgium in the product business unit.
• Product management (launched new products & solutions, established goals and measured).

1997 – 1999: Xerox - Industry Marketing Country Manager
Direct report to the Marketing Director.

Challenge: introduce a vertical, industry related marketing in support of the Xerox Belgium sales force. An approach much more related to solutions and market segmentation/knowledge than to products.

Some achievements:
• Organised industry related seminars, developed partnerships.
• Segmented the market & identified solutions for these industries.
• Industry related advertising & promotion.
• Coached & trained the sales force into these markets.

1992 – 1997: Xerox - Sales Consultant
Various successful challenges within the Xerox Belgium/Luxembourg direct sales force.

Education

1985 - 1990: Master in Applied Economic Sciences - specialisation in Financial Sciences - Catholic University of Louvain

Skills

No-nonsense and passionate general management, business development, sales & marketing management, training & coaching. Strong commercial, financial, organizational and analytical skills.
Result oriented: translates strategy into tangible action plans leading to bottom line performance and profitable growth.

Proven skills: general management, sales & marketing management (B2C/B2B), training/coaching, strategy, business development, project management, people management, restructuring & turn around management, acquisitions.

Languages

Dutch: mother tongue
French: fluent
English: fluent
German: basics

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