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eCommerce - Marketing- & Sales Management

Work Experience

Specialized in Integrated Campaign Management; Increasing success rate of campaigns by finding the right mix between portal strategies, e-mail campaigns, mailings, events and telesales.

Web statistic and analytics, media planning, online advertising, SEO.

Lead generation
Increasing conversion rates
Business Management
Budget Management
KPI scorecard management

Examples
Developed job profiles; sales training program, including proposal writing; customer segmentation model; Facebook/Twitter customer contact strategy; sales campaigns; developed new product market combinations, pipeline processes and KPI scorecard

Implemented partner readiness & incentive program, integrated (on- offline) marketing-sales campaigns and pan European call center campaigns.

Developed and implemented a centralized Customer Relationship Program in EMEA using customer portals, web statistic and analytics, media planning, online advertising, e-mail marketing, SEO, mailings and telesales to increase up- and cross sell opportunities.

Developed lead generation mechanism, based on Boston Consultancy Group segmentation model, using online and offline communication, including partners and tele-sales. Coordination of the activities of a team of 25 Tele-Sales people.

Education

University of Amsterdam
Economics. Major: Marketing and Finance

Courses:
Sales Management
Proposal Writing
Precision Questioning
Partner Sales Managers
Relationship Marketing
Working Across Cultures
Customer Value Marketing
Marketing Leadership
Insight in Power
Media Training
Presentation Skills

Skills

Entrepreneur; commercial drive; analytical; pragmatic; focus on results; team player. MBTI profile ENTJ

Languages

Dutch: Native tongue
English: Fluent in writing and speaking
German and Spanish: Fair in understanding and speaking

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