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Manager marketing intelligence

Work Experience

2005 - 2008 ORANGE NEDERLAND, The Hague, The Netherlands
Head of Strategic Marketing
- Led a team of analysts and managers in the areas of crm analytics, market research, database marketing and competitors intelligence
- Initiated cross functional analyses on churn and retention combining insights from market research and customer usage data
- Developed intranet based intelligence platform for competitors’ analyses and market research
- Built evaluation tool to allow reporting and dashboards on marketing campaigns
- Increased team motivation by initiating personal projects
Manager Customer Insight
- Responsible for campaigns analytics and competitors intelligence
- Identified prepaid segmentation based on refill method and frequency
- Implemented predictive model to reduce high value prepaid churn
- Experimented tribal marketing campaigns and loyalty value segmentation
- Reviewed quarterly competitors’ financial results
- Stimulated team to produce campaigns evaluations on regular basis
- Coached and developed skills of two junior analysts
Senior Commercial Analyst
- Delivered insights on customer calling and messaging behaviour by product type, demographics and tenure
- Analysed attrition rate during early months of prepaid customer lifecycle
- Supported development of new prepaid price plans by delivering customers usage analyses
- Set up performance evaluation process together with Financial department
- Performed weekly, monthly and quarterly business reviews

2001 – 2005 EUROPCAR NEDERLAND, The Hague, The Netherlands
Pricing Manager
- Designed and executed pricing strategies for the local and international leisure market
- Optimised pricing structures for the truck segment and business market
- Developed an integrated market model linking competitiveness, market potential and market share

1999 – 2001 FIAT AUTO SOUTH AFRICA, Johannesburg, South Africa
Market and Planning Manager
- In charge of market analysis and commercial logistic
- Reorganised retail planning and orders management: achieved 1.5 months reduction of sales stock
- Produced and analysed dealers’ business management reports

1998 – 1999 ITALIAN AIR FORCE, Rome, Italy
Lieutenant in the Defence Group of the Airport “F. Baracca”

Education

2003 - 2004 Rotterdam School of Management, Rotterdam, The Netherlands
Master of Business Administration in General Management
1992 - 1998 University “La Sapienza”, Rome, Italy
Academic degree in Mechanical Engineering, branch of Management
- Final Grade: 110/110 cum Laude

Skills

Customer analysis, crm, pricing, value management, market research, competitors analysis, marketing intelligence, strategic planning

Languages

Italian: native language
English: Excellent
Dutch: Excellent
Portuguese: Fair

Other

Software: Business objects, Unica Affinium, Cognos, spss, excel, power point, access

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